An online auction, just like a live auction, is better when more people know about it. More people who are interested means more bids on your property, which also means more gets sold, and what does sell brings in more money. It's important for your online auction to get noticed. At Gordon's we do the marketing for you, and have a number of strategies we use to drive buyers to your auction.
We make an effort to hold more than one auction event at a time. The goal is to get a lot of property up for auction at any given time, which will in turn draw more viewers. A buyer might come to bid on an antique piece of furniture someone else is selling, but then they get looking at your stuff and find something they like. Just like a live auction, the more that is going on the more people will visit and bid.
Because we frequently hold auctions, we have people following us online. This means that people get an alert letting them know when we announce a new auction. They may be antique dealers or just interested people looking for a good deal.
There are a few direct advertising channels we use as well. We post announcements on online bulletin boards such as Kijiji and craigslist, and on social networking sites like Facebook. We maintain an email list that advertises our auctions. We also sometimes pay for advertisements online to direct traffic to our auctions. We do some offline advertising as well in newsletters or classifieds.
An online auction isn't that much different than a live auction. The principle is the same: get more people there to bid and watch the prices rise. However, if no one knows about your auction, it doesn't matter if it's live or online. We've built up a following for our auction services, and so have a good base of bidders that keeps on growing.