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Downsizing for Homeowners


Gordon’s Downsizing & Estate Services Ltd. is a fully-licensed independent Real Estate Brokerage and for the past 40 years, we’ve been experts in selling seniors’ homes. Our 98% success rate proves that our approach is the best on the market. 

At Gordon's we deliver predictable results. Our experience has shown us that:

  • You don’t want your home on the market for months and you don’t want to sell it for less than it is worth.

  • Proper planning from the onset allows us to sell the house in less than 7-14 days.

  • A successful home transaction is about education not salesmanship. 

  • Ensuring our clients are up-to-date and educated on all aspects of the transaction (including anticipating all potential buyer questions) ultimately provides the smoothest process for all parties. 


We have proven thousands of times that this approach will generate the highest price for your property with the shortest waiting period. We don’t consider ourselves to be a real estate company, but rather a trusted partner in a major life transition. At Gordon’s, our relationship doesn’t revolve around the house, but rather our customer’s circumstance.

Some clients also choose to sell their property by auction. Although we don’t employ real estate auctions much anymore, our company has deep real estate auction roots having successfully sold over 2,000 properties by auction across Ontario. If you're interested in offering your property by auction, just ask. No one in Ontario has better answers.


See who you’ll be working with.

Real Estate Sale

Our experts deliver great results in a predictable timeline via our calm and thorough process that keeps you in control.

New Home Search Support

We will support you in finding a new place to call home whether it’s a purchase, rental, retirement community, etc.

Transition Services

We floorplan, pack, move, and unpack to settle you into your new home, then manage the extra items.

Project Management

We plan and manage the execution of all real and personal property activities across everyone involved.

Interim Funding

It’s included throughout the project on both our services and managed third party services. We get paid when you do.

Downsizing for Homeowners

Downsizing is complex. There are a lot of moving parts and just knowing the parts is not enough, there’s also knowing which sequence to put them in!


We are experts in providing integrated real estate solutions for senior downsizers and/or powers of attorney (POA).  We take care of everything you need by becoming a partner alongside you and your loved ones to plan and manage the many details and alleviate stress in your custom downsizing process.


We pride ourselves on our compassion and experience in guiding and supporting you through every step. We are there with you from initial understanding of your situation to planning and executing your move and finally to preparing, listing, and closing on the sale of your previous home.

Our guarantee is that our team of knowledgeable professionals and our integrated real estate process will deliver peace of mind.

Our Downsizing for Homeowners service is a great fit for you if you:

  • E-books
    Gordon's Downsizing Advice eBook Gordon's Guide for Executors and Estate Trustees Gordon's checklists for a stress-free move
  • PDFs
    Moving into a Retirement Community What we Do How it Works Managing an Estate Expert Team How to Talk to your Parents 3 Tips for Estate Trustee
  • Videos
    How we help Bob Rice - Downsizing is a Way of Thinking (client testimonial) Our Solution to Excess Stuff
  • Interviews
    99.3 CountyFM Downsizing Interview with Manson Slik Limestone Lens Interview with Barry Gordon
Taking the Key

Are you ready to talk to our team about a Gordon’s package? Contact us today for a no-obligation call with a friendly member of our leadership team. They will answer any questions you may have, help determine the right plan of action for you, and get started on the package process when you’re ready.

1. Needs & Contract Discussion

First, you’ll meet with our leadership team who will listen to you and help you determine your high-level goals and a plan of action. If you agree, you will sign a contract at this stage.

2. Project Discussion & Planning

Our team lead will meet with you to listen and review your goals in detail.  They will then outline a plan that will deliver on your goals and get your feedback before taking action.

3. Project Execution

Your Team Lead & Transition Specialists will oversee all elements of the process so that you can focus on what matters: you and your loved ones. We create a floorplan of your new home, then manage the sorting, packing, unpacking, cleaning, shipping, selling, donating, and disposal of any items that you won’t take with you. We also schedule and manage any required third parties, such as auctioneers, movers, cleaners, and waste disposal companies.

4. Moving into your New Home

Your Team Leads and Transition Team will move your belongings into your new home, and ensure everything is settled just the way you want it - furniture placed, bed made, pictures hung, clothes away, and boxes removed. Although this typically happens before the real estate sale to reduce the impact of the sale process, we can make arrangements to do it in the opposite order if required.

5. Real Estate

Our Real Estate Team determines the best way to market your home and prepare it for sale. Once we have your agreement on the approach, we list the home and manage the sale process. We receive unsolicited positive feedback on how great the real estate process was not only from clients but also from the agents representing the potential buyers of the property who thought our process was seamless and professional.

6. Invoicing and Client Feedback

Once your downsize has been completed with you moved and your previous home sold and closed, we discuss the outcome with you. Because we managed your downsize from end to end, we take full responsibility for your end-to-end satisfaction.

What does the process look like?

Financial Highlights of the Downsizing for Homeowners

  1. Market rate real estate commission includes: the sale of real estate, unlimited project management, new home search support, and interim funding of all project expenses

  2. Hourly fees for the Transition Services (as required by you)

  3. Managed third party services at cost (approved by you)

  4. Financial recovery on the sale of excess items (typically through MaxSold Inc.)

Want to learn more about what we do? Check out the individual elements of our services.

If you’re ready to talk to our team about this service, contact us today.

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